Hunt Gallery: Friday, 28 September 2018
Alexa Hoyer: “Montaje al Aire”
Opening Reception Friday, Sept. 28, 2018
Hoyer will speak briefly about her work at 6:45 pm.
The show will remain open through Nov. 2, 2018.
Hunt Gallery will present an exhibition of photographic work Alexa Hoyer, whose work explores how the economic blockade against Cuba is met with innovation via storefront window displays..
Storefront window displays are designed to communicate a business’ merchandise and entice customers to shop. In the capitalist Western world, they typically reflect the unconscious dreams and desires of consumerism. In Havana, Cuba, they tell a very different story due to the scarcity of goods and materials imposed by the blockade. In spite of these challenges and shortages, window decorators are able to problem solve and innovate, creating imaginative window displays in the city of La Habana. Struck by the enigmatic and out-of-time beauty of these displays, Hoyer returned to La Habana over a two-year period to research, explore and develop a photo series.
“Montaje al Aire” (Air Mounting) is a technique of window dressing unique to Cuba, which suspends goods and materials from the ceilings using fishing line, wire or string. It was created out of necessity due to the lack of mannequins and pedestals.
Despite the beauty and invention of the work, pedestrians often walk by without noticing. The windows disappear into the fabric and bustle of the city. The photographs make these window displays visible. By re-contextualizing the windows with new perspective, Hoyer brings their sculptural and surreal quality to the forefront and invites viewers to see beyond the glass to a deeper place of imagination. The photographs draw attention to formal aspects of line, shape and volume, while re-framing the work as ready-made art. They also give voice to the people who originally dreamed up these works.
Opening Reception Friday, Sept. 28, 2018
Hoyer will speak briefly about her work at 6:45 pm.
The show will remain open through Nov. 2, 2018.
Hunt Gallery will present an exhibition of photographic work Alexa Hoyer, whose work explores how the economic blockade against Cuba is met with innovation via storefront window displays..
Storefront window displays are designed to communicate a business’ merchandise and entice customers to shop. In the capitalist Western world, they typically reflect the unconscious dreams and desires of consumerism. In Havana, Cuba, they tell a very different story due to the scarcity of goods and materials imposed by the blockade. In spite of these challenges and shortages, window decorators are able to problem solve and innovate, creating imaginative window displays in the city of La Habana. Struck by the enigmatic and out-of-time beauty of these displays, Hoyer returned to La Habana over a two-year period to research, explore and develop a photo series.
“Montaje al Aire” (Air Mounting) is a technique of window dressing unique to Cuba, which suspends goods and materials from the ceilings using fishing line, wire or string. It was created out of necessity due to the lack of mannequins and pedestals.
Despite the beauty and invention of the work, pedestrians often walk by without noticing. The windows disappear into the fabric and bustle of the city. The photographs make these window displays visible. By re-contextualizing the windows with new perspective, Hoyer brings their sculptural and surreal quality to the forefront and invites viewers to see beyond the glass to a deeper place of imagination. The photographs draw attention to formal aspects of line, shape and volume, while re-framing the work as ready-made art. They also give voice to the people who originally dreamed up these works.
posted by Bill Barrett at 12:27 PM
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